Have you ever watched a campaign video and thought, What was the point of that? As marketers, we understand the importance of video in capturing attention and communicating effectively. Yet, all too often, there’s a disconnect between a brand’s strategic goals and the videos produced to support them.

In 2025, authenticity is the new authority. If your organisation exists to make a real difference - to communities, to culture, to the planet - then how you show up in the world matters just as much as what you do. And nothing builds trust faster than video - when it's done right.

Video content is a cornerstone of modern marketing, but its effectiveness depends on more than creativity or production value. For video to drive results, it must emerge from a process that connects strategic goals, thoughtful creative development, and flawless execution.

As much as there are incredible differences in culture, history, population, and lifestyle around the world, the need to understand, be understood, and function within a community are universal. Here’s our take-away from our recent travels.

When searching for a suitable creative services company, clients have a wide range of options to investigate. Before comparing individual providers, however, it’s essential to consider which type of provider will suit your needs the most.

Not too long ago, I found myself in a familiar yet uncomfortable position. I was working on our website and quickly realised I needed ideas. . .

Putting all your eggs in one basket - or in this case, one video - could be a risky strategy. We advocate for a more holistic approach by implementing a content ecosystem.

In the vibrant world of creative services, the allure of dazzling creativity is undeniable. The rush of brainstorming sessions, the magic of birthing ideas from the void, and the sheer joy of seeing creative visions come to life can be intoxicating. But, is that what you need?

At The Bakery Creative Agency, we’ve always believed that the core of effective marketing is not just about selling a product or service; it’s about creating a dialogue that resonates on a deeply personal level.