5 Types of Video Every Purpose-Led Organisation Should Have in 2025
Beacon Foundation project for Student Work Placement
In 2025, authenticity is the new authority. If your organisation exists to make a real difference - to communities, to culture, to the planet - then how you show up in the world matters just as much as what you do. And nothing builds trust faster than video - when it's done right.
At The Bakery, we work with purpose-led organisations across government, health, education, infrastructure, and the not-for-profit sector to create video content that actually means something. That brings people closer. That makes them feel seen.
So here are five types of video every values-driven organisation should seriously consider this year:
1. The Stakeholder Engagement Film
Help people understand what you’re doing—and why it matters to them.
Whether it’s a major project, a policy rollout, or community change, this type of video translates complex or technical information into human impact stories.
Best for:
Government & Infrastructure
Community consultations
Projects that need social license to operate
2. The Impact Documentary
You’ve done great work - now show what it actually changed.
Impact documentaries go beyond KPIs and into the hearts of the people affected by your work. Perfect for funding acquittals, stakeholder reporting, or just reminding your own team why the work matters.
Best for:
NGOs & Not-for-profits
Grant acquittals
Corporate social responsibility (CSR) teams
3. The Internal Culture Film
Show the soul of your organisation to the people who work there.
This is about culture, leadership, and values—captured from the inside out. Use it to support recruitment, boost morale, or navigate change.
Best for:
HR & People & Culture teams
Internal comms
Mergers, transformations, new leadership moments
4. The Recruitment Story
Don’t just post a job. Tell a story that makes the right people want in.
Highlight your values, people, and the impact of the work. When you tell the story well, you attract aligned candidates—and filter out the wrong fit before they even apply.
Best for:
Hard-to-fill roles
Purpose-driven hiring
Values-aligned teams
5. The Community Story Series
Real people. Real voices. Real connection.
A documentary-style series that features the lived experience of the communities you serve. This format builds long-term engagement and positions your organisation as an ally, not just a service provider.
Best for:
Ongoing programs
Regional or marginalised communities
Organisations that listen, not lecture
Video isn’t a nice-to-have anymore. It’s how trust is built.
If your work is human, complex, or purpose-led, then your content should be too. At The Bakery, we make story-first, documentary-style films that help organisations connect with the people who matter—communities, stakeholders, teams, and beyond.
👉 Let’s talk about how video can work for you this year.