About Us

As you might have already guessed, the core team at The Bakery is Mr & Mrs Simon & Stacey Baker. Our story is one of growth, refinement, and strategic evolution, driven by a love for impactful branding and a commitment to our clients. From the lively streets of Byron Bay to the serene landscapes of Tasmania, we've carried our belief in the power of human connection through branding. We're excited to continue this journey, helping brands speak human, and crafting video content that resonates and endures.

Our Story

Our adventures in business began in 2014 in the vibrant town of Byron Bay. What started as a diverse content production hub, crafting anything for almost anyone, gradually honed into a specialized focus on video & photography, all dedicated to marketing content for businesses.

Byron Bay, our initial home, was more than just a location; it was our cultural incubator. Known for its surf and hippie heritage dating back to the 60s, Byron Bay evolved into a hub for startups and sophisticated brands. This transformation wasn't just about businesses landing with polished offerings; it was about a community deeply invested in branding. Here, every visual element mattered, teaching us the importance of visual appeal and its power when paired with a consistent brand promise.

After seven enriching years in Byron Bay, expanding into Brisbane, we found our new home in Tasmania. Drawn by its close-knit communities, cool climate, and a collective commitment to sustainable development, Tasmania represented a stark contrast to the hyper-development we witnessed in Byron Bay. Our move wasn't just a change in location; it was a step towards our belief in sophisticated yet sustainable community and business growth.

Evolution into Creative Agency

Our journey has seen us evolve from a content production studio to creative agency. Our passion lies in working with emerging and growing brands, those serious about impactful branding and effective audience connection. We pride ourselves on our selective client base, allowing us to dedicate ample time and thought to each project.​

Strategy sits at the heart of our operations. We've learned that success never comes by chance; it's the product of a well-laid strategy. Our approach involves deep dives into our clients' businesses, understanding their unique challenges and opportunities, and crafting bespoke communication strategies. This strategic foundation guides our diverse offerings, from video production to graphic design, and extends to digital communications, encompassing website and social media management, email marketing, and crucial analytics.

Our Commitment to Tasmanian Brands

Tasmania is more than just our home; it's our future. We're committed to being advocates and allies for our Tasmanian brand clients, helping them grow and thrive. Our role transcends mere service provision; we see ourselves as creators of future value for our clients, helping them connect authentically and meaningfully with their audiences.