About The Bakery

The Bakery is a creative agency built on a foundation of strategic growth, authentic storytelling, and a passion for helping brands speak human. Founded by Simon & Stacey Baker, our journey has taken us from Byron Bay’s vibrant creative scene through Brisbane to Tasmania’s inspiring landscapes — each place shaping our approach but never defining it. Today, we partner with brands across Australia, blending technical expertise with creative storytelling to craft video content that resonates deeply and drives real-world results.

Meet The Team

Simon and Stacey are the core team behind The Bakery Creative Agency, leading every project with over 15 years of experience. As a Director-Producer duo, they combine strategic insight with hands-on expertise to create impactful content. Depending on the project, they expand their team with a network of professional crew to ensure each production is expertly tailored to your needs and vision, while maintaining a personal and collaborative approach.

stacey baker producer photographer the bakery

Creative Logistics
Apart from being an accomplished writer, photographer and artist in her own right, Stacey keeps our projects on track from start to finish, running smoothly and hitting the marks our clients need.

simon baker video producer camera operator videographer

Content Designer
Simon knows all the tools in the toolbox and most importantly, when and where to use them. Having a thorough creative vocabulary means our clients have the best hands on crafting clear and innovative content.

Our Story

Our adventure began in 2014 in Byron Bay, where we learned the power of authentic branding within a thriving creative community. As we expanded into Brisbane and eventually settled in Tasmania, our focus sharpened from broad content production to specialized video and photography tailored to marketing needs. Each step was guided by a core belief: that successful branding is rooted in genuine human connection and strategic thinking.

Evolving with Purpose

From a content studio to a full-service creative agency, The Bakery’s evolution reflects our dedication to strategic, impactful branding. We work with emerging and growing brands serious about connecting with their audiences in meaningful ways. With a selective client base, we invest deep time and thought into every project, offering services from video production and graphic design to digital communications, including website and social media management, email marketing, and analytics.

Our Regional Reach

While Tasmania is our home base, our vision is national. We are proud advocates for Tasmanian brands, but we also bring that same dedication and strategic insight to clients in Victoria, Queensland, and beyond. Wherever your brand is based, we’re committed to creating future value through authentic storytelling and strategic communication.