How We Support You
Strategic communications meets documentary filmmaking
We don't just make films. We help you shape the story, produce documentary-style content that earns trust and builds understanding, and make sure it reaches the people who need to hear it.
How We Work With You
Every engagement is different. Some clients come to us with a clear brief. Others come with a situation and no idea where to start. Either way, we work across four layers, and how deep we go at each one depends entirely on what you need.
Layer 1: Strategic Guidance
The Thinking Layer
Before cameras roll, we work alongside your team to understand the situation, the audience, and the outcome you're working toward. This might mean shaping a narrative strategy, planning stakeholder engagement, or simply helping you get clear on what the story actually is.
Includes:
Advisory sessions
Narrative design
Stakeholder engagement planning
Content ecosystem design
Layer 2: Flagship Content Production
The Storytelling Layer
This is the documentary work. On location, real people, real stories, filmed with a small crew and edited with editorial care. Every film is shaped by the strategic thinking from Layer 1.
Includes:
Community story series
Leadership and organisational storytelling
Layer 3: Internal Capability and Content Systems
The Enabling Layer
Not everything needs a filmmaker. Some clients want to build their own capability for day-to-day video content. We can help your team get set up with the right equipment, workflows, and editorial guidance to produce leadership updates or social comms in-house.
Includes:
In-house production training
Studio and equipment advisory
Editorial and workflow guidance
Internal comms content support
Layer 4: Footage & Content Stewardship
The Asset Layer
Video is infrastructure, not disposable content.
For clients who see it that way, we look after your footage as a reusable strategic asset, revisiting, repurposing, and re-editing as your organisation evolves.
Includes:
Footage stewardship and archive management
Strategic reuse and re-edits
Ongoing content planning
Not sure where your organisation stands?
Before the right production can begin, the right narrative has to be found. Most organisations know this in principle. Fewer have a clear picture of where their gaps actually are.
When the Situation Is Ahead of the Story is a free guide for communications, stakeholder engagement, and external affairs professionals navigating complex situations. It works through the three dimensions that determine whether an organisation is ready to use authentic storytelling effectively: narrative clarity, story assets, and organisational readiness.
It also includes a link to The Situation Readiness Score, a ten-minute diagnostic that gives you a personalised assessment and a specific recommendation for where to focus first.
Free. Practical. No production conversation required.
What We Make
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![A woman speaking at a podium during a conference or event, with banners behind her displaying the word 'Motherland' and the slogan 'Where Rural Mums Connect.' She is wearing a pink sleeveless dress and appears to be mid-speech.]()
Stakeholder Engagement Films
Build understanding and support for complex projects or initiatives.
Whether you’re launching a policy, consulting with communities, or delivering infrastructure, these films help you explain the why, show the process, and share the human side.
Formats we deliver:
Public consultation recaps
Policy and program explainers
Ministerial announcement stories
Stakeholder engagement campaigns
Our approach:
We focus on clarity and connection, not PR spin. Real voices, real people, real stories.
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![A woman with curly hair and tattoos on her arm is sitting in a chair, sorting LEGO pieces in a plastic container, while a young boy in colorful pajamas watches and looks at a LEGO instruction booklet. They are in a room with a window and colorful curtains, with plants nearby.]()
Impact Documentaries
Show what your work actually changes, through the eyes of those it affects.
Ideal for grant acquittals, program wrap-ups, or ongoing storytelling around long-term impact.
Formats we deliver:
Community program storytelling
Donor and partner updates
Funding acquittals and evaluations
Longitudinal or episodic stories
Our approach:
We follow the thread from initiative to outcome, letting the story emerge naturally — with empathy, nuance, and honesty.
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![A man recording a woman on a video camera outdoors, with the woman smiling in front of a house and trees.]()
Internal Culture Films
Share your values from the inside out — for recruitment, onboarding or transformation.
Formats we deliver:
Values-based welcome videos
Executive communication
Internal transformation storytelling
Vision and strategy alignment
Our approach:
We reflect what’s actually happening inside your culture — not just what’s in the slide deck.
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![A construction instructor demonstrating a tool to a group of young workers wearing safety helmets and high visibility jackets outdoors.]()
Recruitment Stories
Attract aligned talent by showing what it’s really like to work with you.
Formats we deliver:
Day-in-the-life team profiles
Purpose-led employer branding
Role-specific recruitment videos
Graduate or entry-level attraction
Our approach:
We let your people speak for themselves — candidly, and without scripts. The result? Stories that feel real and relatable.
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![A man in a striped shirt is standing in a room with steam rising, holding a white piece of fabric, surrounded by hanging clothes and laundry equipment.]()
Community Story Series
Give voice to the communities you serve through real lived experience.
Formats we deliver:
Community-led docuseries
Participant story arcs
Intergenerational or cultural projects
Storytelling for social change
Our approach:
We co-create, not extract. Every step — from planning to filming to post, is shaped with and for the people at the heart of the story.
Need clarity before you commit?
The Narrative Brief
The starting point for most client relationships is the Narrative Brief, a structured half-day session where we go deep on your situation before anything is commissioned. You leave with a clear narrative direction and a written document your leadership team can act on.
Why Clients Choose Us
We’re not a traditional video production company - and that’s the point.
We speak human.
No buzzwords. No marketing fluff. Just honest stories told well.We know how to work with complexity.
Our clients include government, health, NFPs, infrastructure and education. We thrive in high-context, high-impact environments.We’re documentary people.
Our background is in real-world storytelling. We understand how to earn trust, handle sensitive topics, and capture moments that matter.National reach, local presence
We've delivered projects across Tasmania, Queensland, New South Wales, and Victoria. Based in Brisbane, we bring a decade of experience to South East Queensland and work nationally.We’re flexible and scalable.
From lean solo shoots to larger multi-location productions, we adapt to fit your budget, timeline, and organisational needs.
“The Bakery take the time to really understand a project, as well as the people that will be involved. In our experience, their attention to detail and ability to produce incredibly high quality and professional content is unsurpassed."
Marnie Craig
CEO - Business Events Tasmania
Who We Work With
We work best with organisations who are purpose-driven and people-focused. Our sweet spot is helping large or complex teams communicate with clarity and heart, across sectors like:
Health & Community Services
Infrastructure & Environment
Education
Not-for-Profit
Corporate Social Impact
How We Work
We partner closely from start to finish, often with in-house teams or comms consultants. Every project is different, but typically follows this arc:
Discovery
Stakeholder alignment, strategic goals and logisticsStory Development
Narrative structure, interview prep and participant supportProduction
Filming on-location, interviews and b-rollPost Production
Edit, review, delivery including cutdowns and stillsDistribution Support (optional)
Advice on rollout, usage, amplification and analytics
Ready to get started?
Book a Discovery Call to see if we’re the right partner.
We’ll talk through your goals, timelines, and scope - and help you figure out the best next step.