What We Do
Our Services
We help organisations communicate with clarity, empathy, and purpose.
Our story-led video production services are built to support strategic outcomes: building trust, shifting perception, and connecting with people in a meaningful way. Whether you're speaking to communities, stakeholders, internal teams or future talent, we help you speak human.
Core Services
We don’t just make beautiful films, we partner with you across the full journey. From shaping the story to delivering it with impact, we support every step with care, insight, and experience.
Creative Development
Every great film starts with the right questions. We help you clarify your message, shape your story, and design a production approach that fits your goals and your audience.
Includes:
Story and messaging strategy
Narrative development
Interview planning and participant prep
Permissions and ethics support
Video Production
We shoot documentary-style, on-location films that feel honest and unforced. Our small footprint and light crew allow us to be unobtrusive and responsive, without compromising quality.
Includes:
Directing, cinematography, sound recording
B-roll and stills capture
Licencing & Permissions
Cast, Crew & Location Management
Editing & Motion Graphics
Secure Asset Management
Deployment Support
Even the best film won’t land if it gets buried. We support your rollout and amplification, helping you get more mileage from every piece of content.
Includes:
Hosting Advisory
Thumbnail design
Open/Closed Captioning and accessibility support
Shorter social and alternative edits
Additional Services
Beyond our flagship documentary and stakeholder engagement work, we offer a range of complementary services to support your broader video communications. From meaningful event coverage to empowering your team with in‑house skills and studio solutions, these services are designed to help your organisation connect consistently and with confidence.
In‑House Production Training
Filming & Editing
Empower your team to create professional‑looking video content in‑house. We provide practical, hands‑on training in filming, lighting, sound, and editing—tailored to your organisation’s needs and resources. Whether it’s capturing updates for members, creating social clips, or recording internal communications, our training ensures your team has the skills and confidence to produce content that reflects your organisation at its best.
Business Events Coverage
Videography & Photography
Your events are more than a moment in time—they’re a chance to connect, inspire, and build trust with your stakeholders. Our event coverage goes beyond basic documentation to capture the real impact of your gatherings, creating a library of visual content that can be shared with members, reported to funders, and used to tell your story long after the event ends. From keynote highlights and attendee interviews to polished photography, we turn events into lasting engagement assets.
Studio Advisory
Podcast‑Style Video Comms
For organisations looking to deliver regular video messages, member updates, or even podcast‑style content, an in‑house studio can be a game changer. We help you plan and set up a simple, professional studio space, from room selection and acoustic treatment to lighting, camera gear, and workflow. With our guidance, you can produce polished, repeatable content with minimal fuss, turning your office into a reliable communication hub.
Freelance Camera & Editing Support
Simon Baker
Sometimes you just need an experienced professional to slot into your team and get the job done right. Simon Baker offers freelance camera and editing support for agencies, production houses, and organisations that need high‑quality shooting or post‑production without the overhead of a full crew. From capturing cinematic interviews to delivering clean, broadcast‑ready edits, we bring a documentary eye and reliable craftsmanship to any project.
Every Project, Specific & Successful
Behind every film we create is a clear process designed to make communication strategic and impactful. Our Strategic Design Framework ensures projects are never generic, but always tailored to objectives, audiences, and context.
The guide explains this process step by step. It’s a resource for clients and anyone interested in how strategic storytelling creates meaningful outcomes and long-term value.
What We Make
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![A woman speaking at a podium during a conference or event, with banners behind her displaying the word 'Motherland' and the slogan 'Where Rural Mums Connect.' She is wearing a pink sleeveless dress and appears to be mid-speech.]()
Stakeholder Engagement Films
Build understanding and support for complex projects or initiatives.
Whether you’re launching a policy, consulting with communities, or delivering infrastructure, these films help you explain the why, show the process, and share the human side.
Formats we deliver:
Public consultation recaps
Policy and program explainers
Ministerial announcement stories
Stakeholder engagement campaigns
Our approach:
We focus on clarity and connection, not PR spin. Real voices, real people, real stories.
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![A woman with curly hair and tattoos on her arm is sitting in a chair, sorting LEGO pieces in a plastic container, while a young boy in colorful pajamas watches and looks at a LEGO instruction booklet. They are in a room with a window and colorful curtains, with plants nearby.]()
Impact Documentaries
Show what your work actually changes, through the eyes of those it affects.
Ideal for grant acquittals, program wrap-ups, or ongoing storytelling around long-term impact.
Formats we deliver:
Community program storytelling
Donor and partner updates
Funding acquittals and evaluations
Longitudinal or episodic stories
Our approach:
We follow the thread from initiative to outcome, letting the story emerge naturally — with empathy, nuance, and honesty.
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![A man recording a woman on a video camera outdoors, with the woman smiling in front of a house and trees.]()
Internal Culture Films
Share your values from the inside out — for recruitment, onboarding or transformation.
Formats we deliver:
Values-based welcome videos
Executive communication
Internal transformation storytelling
Vision and strategy alignment
Our approach:
We reflect what’s actually happening inside your culture — not just what’s in the slide deck.
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![A construction instructor demonstrating a tool to a group of young workers wearing safety helmets and high visibility jackets outdoors.]()
Recruitment Stories
Attract aligned talent by showing what it’s really like to work with you.
Formats we deliver:
Day-in-the-life team profiles
Purpose-led employer branding
Role-specific recruitment videos
Graduate or entry-level attraction
Our approach:
We let your people speak for themselves — candidly, and without scripts. The result? Stories that feel real and relatable.
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![A man in a striped shirt is standing in a room with steam rising, holding a white piece of fabric, surrounded by hanging clothes and laundry equipment.]()
Community Story Series
Give voice to the communities you serve through real lived experience.
Formats we deliver:
Community-led docuseries
Participant story arcs
Intergenerational or cultural projects
Storytelling for social change
Our approach:
We co-create, not extract. Every step — from planning to filming to post, is shaped with and for the people at the heart of the story.
Need clarity before you commit?
Creative Kickstarter
Our free Creative Kickstarter is a relaxed, 45-minute session to explore your project, talk through creative options, and help you make informed decisions.
No pressure, no pitch.
Why Clients Choose Us
We’re not a traditional video production company - and that’s the point.
We speak human.
No buzzwords. No marketing fluff. Just honest stories told well.We know how to work with complexity.
Our clients include government, health, NFPs, infrastructure and education. We thrive in high-context, high-impact environments.We’re documentary people.
Our background is in real-world storytelling. We understand how to earn trust, handle sensitive topics, and capture moments that matter.We work nationally.
Based in Tasmania and trusted across the country. We regularly travel to work with teams in metro, regional and remote locations.We’re flexible and scalable.
From lean solo shoots to larger multi-location productions, we adapt to fit your budget, timeline, and organisational needs.
“The Bakery take the time to really understand a project, as well as the people that will be involved. In our experience, their attention to detail and ability to produce incredibly high quality and professional content is unsurpassed."
Marnie Craig
CEO - Business Events Tasmania
Who We Work With
We work best with organisations who are purpose-driven and people-focused. Our sweet spot is helping large or complex teams communicate with clarity and heart, across sectors like:
Government
Health & Community Services
Infrastructure & Environment
Education
Not-for-Profit
Corporate Social Impact
How We Work
We partner closely from start to finish, often with in-house teams or comms consultants. Every project is different, but typically follows this arc:
Discovery
Stakeholder alignment, strategic goals and logisticsStory Development
Narrative structure, interview prep and participant supportProduction
Filming on-location, interviews and b-rollPost Production
Edit, review, delivery including cutdowns and stillsDistribution Support (optional)
Advice on rollout, usage, amplification and analytics
Ready to get started?
Book a Discovery Call to see if we’re the right creative partner.
We’ll talk through your goals, timelines, and scope - and help you figure out the best next step.