A Brisbane communications consultancy for situations that don't end at the announcement.

We help Queensland organisations build and keep the trust of the people their work affects.
We start with advice, and if video is the right solution, we direct it.

Book a Narrative Brief · Start a conversation

Queensland is full of situations that outlast the press release.

Most of the work that comes to us here looks something like this:

  • An energy or infrastructure project heading into consultation, where a social impact assessment now stands between the project and its approval, and the community has already made up its mind about the developer.

  • A council or state agency changing a service people rely on, after the update emails have stopped being read.

  • A hospital or aged care provider explaining a decision that lands on families.

  • A not-for-profit making the case to government for a program that works but isn't felt.

The sector changes. What stays the same is that the organisation can't walk away from the people watching, and they can't walk away from it. That is the work we are built for.

We start with advice.

Most organisations that come to us already know what they want to make. A two-minute film for the website. A series for LinkedIn. Sometimes that's right. More often the real problem sits upstream: nobody has agreed what's true, what the community actually believes, or who should be the one saying it.

So we begin with the Narrative Brief. Half a day with your team, working through the situation, the audiences, and the gap between what you're doing and what people believe. Within five business days you get a one to two page Narrative Brief Document, written so you can put it in front of your executive team without translating it.

It's $3,500 + GST. If you go on to production with us within 60 days, it's credited to the production fee. And if the honest answer is that you don't need video at all, we'll tell you.

How the Narrative Brief works

If video is the answer, we direct it.

We don't script people and we don't stage scenes. We direct every film ourselves, with trusted crews and editors working to our standard. The crew stays small, so we can work in hospitals, living rooms and site offices without becoming the event.

What we make depends on the situation: a stakeholder engagement film before consultation opens, a community story series that lets residents speak for themselves, an impact documentary for funders and government, or an internal film for a workforce going through change.

And we don't let the footage disappear afterwards. Consultation runs for years. The interviews from year one should still be working for you in year three.

See how we work · Footage Stewardship

What it looks like in practice.

ARACY

The Australian Research Alliance for Children and Youth had a randomised controlled trial behind its nurse home-visiting program. What it didn't have was a way to make policymakers feel it. We made a short documentary around one mother's experience of the program, used in formal presentations to government and as an advocacy campaign through 2024 and 2025. Shortly after it launched, the Queensland Government announced $65.52 million to expand nurse-led home visiting across the state.

Read the ARACY case study

Freedom Home Care

An aged care provider marking ten years wanted its staff to feel what their work meant. We filmed clients in their own homes, unscripted, talking about their carers. The audience that mattered most turned out to be the staff.

Read the Freedom Home Care case study

Based in Brisbane,
working across Queensland.

We moved The Bakery to Brisbane in late 2025, after more than ten years working with communities in northern New South Wales and Tasmania. We work across South East Queensland and the regions, and nationally when the situation calls for it.

Questions people ask.

  • No. We're a communications consultancy. Most engagements start with advice, and some end there. When video is the right way to show something true, we direct it.

  • Yes. We've worked with government agencies and publicly funded programs, and we understand the approvals, consent and accessibility requirements that come with public sector work.

  • Yes, across Queensland and nationally. The Narrative Brief works best in person, and we'll travel for it.

  • The Narrative Brief is $3,500 + GST. Production is scoped after that, once we both know what the situation actually needs.

Is your situation moving faster than your story?

Start with a Narrative Brief, or tell us what you're dealing with and we'll tell you honestly what we think.

Book a Narrative Brief · Start a conversation