The Video Communications Spectrum

Format matrix — range of production scale & editorial complexity

Editorial complexity →

Format matrix: each line shows a format's range across production scale and editorial complexity 1 2 3 4 5 PRODUCTION SCALE → 1 2 3 4 5

Click any format on the matrix to see its dimensions and range

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Short-form / social cut — distribution layer

Not a primary format. Derived from any format above production scale 2, inheriting its quality and editorial character. Can also be produced natively at low scale with its own brief.

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