The Marketers Video Project Checklist
Video production can seem complex, but with the right partner, it becomes a straightforward, rewarding process. This guide demystifies each step, showing how The Bakery handles the heavy lifting while keeping you involved in key decisions.
Whether you’re creating a brand story, product explainer, or campaign content, this checklist ensures we work efficiently to produce high-quality videos that meet your goals.
1. Creative Development
Laying the Foundation for Success
Creative development is where strategy meets storytelling. Our team will develop concepts that not only align with your brand but are also designed to engage your target audience on the platforms that matter most.
What We’ll Do:
Brand and Market Research
We dive deep into your brand, target market, and competitors to create a strong strategic foundation.Creative Solution Ideation
We’ll propose several creative directions, each tailored to your objectives and audience.Deployment Platform Optimisation
Every platform has unique requirements. We’ll tailor the content format, tone, and messaging accordingly.Content Ecosystem Mapping
We'll identify how each video fits within your broader marketing efforts, ensuring cohesion and maximum impact.
Your Role:
Provide a clear brief outlining your goals and target audience.
Share any relevant brand guidelines or previous campaign materials.
Offer timely feedback on concepts, scripts, and storyboards to keep the project on track.
2. Production
From Concept to Captured Reality
This is where ideas come to life. We handle all aspects of production, ensuring your video is professionally executed and aligned with your brand.
Pre-Production
Scripting
We craft scripts that tell your story effectively and align with your brand voice.Storyboarding
A visual plan outlining each shot, ensuring alignment on the creative vision before filming begins.Licensing and Permissions
We secure necessary rights, from location permits to talent agreements and stock footage licensing.Cast and Crew Management
We source and coordinate the best talent and crew to bring your project to life.
Production
On-Set Production and Direction
Our team manages every detail on set, from lighting and sound to directing talent, ensuring a smooth shoot.
Asset Management and Security
We securely handle all footage to maintain its integrity and protect your investment.
Post-Production
Editing and Visual Effects (GFX)
Our editors bring your story to life, incorporating transitions, animations, and graphics.Colour Grading
We enhance the look and feel of your video to ensure visual consistency and impact.Sound Design and Mixing
From music and sound effects to dialogue clarity, we ensure the audio is pitch-perfect.
Your Role:
Provide a clear brief outlining your goals and target audience.
Share any relevant brand guidelines or previous campaign materials.
Offer timely feedback on concepts, scripts, and storyboards to keep the project on track.
3. Deployment Support
Ensuring Your Video Reaches the Right Audience
Once your video is complete, we can help you maximise its impact through effective deployment strategies.
What We Can Do:
Hosting Advisory
We recommend hosting platforms that align with your goals, whether it’s YouTube, Wistia, or others.Supportive Content Design
We create thumbnails, banners, and short clips optimised for social sharing and increased engagement.Open/Closed Captioning
We ensure your videos are accessible and suitable for silent playback, enhancing reach and engagement.Broadcast Classification and Delivery
For TV or cinema distribution, we manage compliance and deliver files in the required formats.Third-Party Liaison
We work directly with AV technicians, digital signage agencies, and other third parties to ensure seamless integration.Versioning for Platform-Specific Needs
From social media clips to full-length presentations, we provide customised versions of your video.Performance Tracking
Using platforms like Wistia or YouTube, we set up tracking to measure audience engagement and provide actionable insights.
Your Role:
Share your preferred deployment platforms and any specific requirements.
Coordinate the launch timing with your broader marketing activities.
Review and approve supportive assets like thumbnails and captions.