Free Guide

Speak Human

7 Steps to Engaging Brand Video

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This free guide is your roadmap to creating effective and innovative video content. From understanding your audience to crafting a message that resonates, we've got you covered. Packed with actionable insights, this free guide distills our proven video production strategy into an easy-to-follow roadmap. Whether you're a budding enterprise or an established brand, these seven steps are your keys to unlocking a dialogue that speaks volumes and ensures growth.

What’s in the Guide?

Brand & Objectives Review

We'll begin by discussing the information you provided in our questionnaire, ensuring we have a clear understanding of your brand's identity, unique selling points and current project objectives.

Creative Direction

Based on the ideas generated, we'll provide initial creative direction, suggesting themes, messaging, and potential content formats that could bring your concepts to life.

Idea Generation

With a solid foundation in place, we'll dive into a collaborative brainstorming process, generating a wide range of creative concepts tailored to your brand and objectives.

Actionable Next Steps

To conclude the session, we'll outline some high-level recommendations and next steps to help you move forward with the ideas we've developed.

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FAQ’s

  • We understand that some clients expect initial ideas during standard briefings, but our Creative Kickstarter sessions reflect a shift away from the traditional, free “pitching” model. As creatives, we invest significant expertise and strategic thinking into developing ideas that are aligned with your unique goals. The Kickstarter session allows us to offer dedicated time, focus, and actionable insights that go beyond a general briefing—giving you real value upfront without requiring a full commitment to a project. This approach helps us work together more effectively, giving you confidence in the creative direction while respecting the value of the ideas provided.

  • The Creative Kickstarter session is available online only, conducted via Microsoft Teams or Zoom. We’ll coordinate with you to find the best time and platform for your convenience.

  • The session is designed to be an affordable, one-off investment, giving you access to our expertise without a long-term commitment. Please proceed to the booking form for the current rate.

  • This service is perfect for businesses or individuals looking to bring clarity and structure to their ideas. Whether you’re at the beginning of an exploratory phase, seeking a creative refresh, or trying to turn a rough concept into a plan, this session offers practical, strategic input tailored to your needs.

  • By the end of the session, you’ll walk away with a clearer vision of your project, insights into your creative direction, and an outline of potential next steps. We’ll cover everything from brainstorming creative ideas to outlining a high-level strategy that you can either implement independently or further develop with us.

  • The session typically lasts one hour, during which we’ll dive deep into your project’s goals, target audience, brand voice, and any initial ideas. You’ll receive a summary afterward, with key insights and suggested next steps.

  • The Creative Kickstarter sessions are designed to act as a sounding board for your ideas, providing initial insights and direction before any in-depth, strategic creative development begins. Think of it as an initial creative boost that gives you actionable ideas and clarity, helping to shape the foundation for more detailed project work if you decide to move forward.

  • Absolutely. Many clients use the Kickstarter session to get a feel for our working style and creative approach. If you’re interested in taking things further, we’d be delighted to discuss options for developing a full project plan together.

  • We’ll ask for everything we need in the booking form, so you don’t have to worry about preparation. Just fill out the details, and we’ll handle the rest to make the most of our time together.

  • That’s perfectly okay! The Creative Kickstarter session is designed to help clarify your vision and guide you towards a direction that resonates with your brand’s voice and goals. We’ll help you shape your ideas into something actionable.

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“The Bakery were an absolute delight!! The content they delivered captured our brand essence so much so I actually cried when I watched it for the first time. I was truly overwhelmed with joy."

Tamika Bannister

Director, The Spotted Quoll Studio

Ready to kickstart your creativity?

Get in touch.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.